Vision: A connected, empowered, progressive Philippines.
As the social outreach arm of PLDT and SMART, the PLDT-Smart Foundation (PSF) provides assistance in education, economic, and social entrepreneurship, disaster response, youth, arts and sports development. In all these, PSF strives to integrate information and communication technology, reaching out above all to those who have less access.
PASSION to serve, for results, for hard work
SOLIDARITY and community
INTEGRITY and accountability